Explainer video creation is a multi-step procedure that entails much more professionalism in its creation compared to any other video production process. Usually, an explainer video production staff entails a Scriptwriter, Storyboard Performer, Illustrator, Animator, Voiceover Performer as well as Sound-Effects Performer. A good film and video production company generally have all these members playing significant roles in the production.
Let’s take a look at how video agencies create explainer videos below.
Step I: Comprehending Customer Brief
The initial phase of the video production step entails getting a comprehensive briefing from the client on what the video prerequisites and content are. The scriptwriter in the video production house will also be present to get a feel for the direction of the video during the meeting with the client. During this process, the direction and intention for the video are shared, along with the necessary messages that are to be included.
Step II: Brainstorming
During this step, after the first meeting when general data is collected from the client; a second meeting may also be held to explore the ideas more in-depth and for better comprehension for the video agency in Singapore. Subsequently, the storyboard performer and also the animator do an initial brief. After accomplishing the brief, they take a seat with the scriptwriter to think about the video storyline, choose characterisations & different visual elements, as well as conclude on how those components could be animated. Then, the video’s typescript is added in.
Step III: Scripting & Voiceover
According to the client’s briefing, the video production company will then build the explainer video typescript and thereafter deliver it to the customer for approval. Usually, a 60-second explainer video program entails 150-160 letters. This typescript works like the structure around which the video is produced and developed. On approval, the typescript is documented and used as a profile narration in the explainer video by the company.
Step IV: Storyboarding plus Example
The storyboarding step involves the sketching of the episodes involved in the full video clip. It is conducted on the foundation of the discussed typescript after getting approval from the client. An overview of the storyboard will then be presented as an example to the client in a demonstration. When this example is approved, the production house will then begin to complete it.
Step V: Animation as well as Audio Effects
After the presentation of the storyboard to the customer, the graphics step of the production commences. This process needs extra time since it isn’t an easy task to bring idle storyboard characters to existence. The animation is conducted depending on the recorded and approved voiceover, hence ensuring the correct synchronisation between the sound and animated images.
The graphics or voiceovers are also created jointly in this process. In the video, voice and sound effects are added to increase the liveliness of the video. The inclusion of the audio effects also enables different emotions to be translated into the video. Lastly, the completed video is delivered to the client for final approval.
Step VI: Delivery
When the client approves of the final video, the video production company will then deliver the finalised video together with the source data files to the client.
If you are considering having an animated video generated, you will need to keep in mind that there is a sufficient length for the explainer video regardless of its style. Additionally, to have a good quality video, the staff of the film and video production house ought to be presented with plenty of time to conceptualise as well as generate it.